Friday, January 31, 2020

A Comparison of Two Types of Display Advertisements Essay Example for Free

A Comparison of Two Types of Display Advertisements Essay Advertising is all around us, we cannot avoid it, in the car on the street the train and the Internet, even in aeroplanes. Advertisements are around us in every type of media: television, radio and the written word, it is everywhere. It is one of the most influential factors in our lives and effects the way we think about companies and their products. For example the new Jaguar X-Type television adverts are aimed at the younger X Generation so to interest high earning young men and women. Display advertising comprises of images and text and would be found on billboards, magazines and in shop windows among other places. The images and text are purposefully arranged to persuade us to associate the product with a certain lifestyle. Obviously not all types of advertising appeal to everyone, so target audience is essential in portraying the image of the product and quality. I will be comparing two display advertisements, both of which are from the January 2002 issue of the new technologies magazine T3. Both advertisements are for new electronic devices, a flat screen television from Samsung and the digital camcorder made by Sony. In the following comparison, you will be able to see the way these advertisements effect our lives and the products we buy. In the Samsung advertisement, there is a blurred image of a businessman standing alone on a tropical beach. His trousers are rolled up and he has a jacket slung casually over his shoulder. This man is obviously an executive businessman with a high paying job, the reason for this, I believe, is that you would have to earn a lot of money to have enough disposable income to afford the product. The man is relaxing on the beach looking out towards the sea to give an impression of freedom. He is standing casually portraying an image of complete relaxation, carelessness and mellowness. There are no props in the image to add to the felling of simplicity. All this is very much in contrast with the Sony camcorder advertisement. The Sony advertisement there is an image of a man skydiving with another person filming him with the product, the digital camcorder. The man skydiving has a look of exhilaration and elation upon his face, all of this adds to the image of the product giving you a fast paced and exciting lifestyle. This advertisement is a bit of a lie though; it would be practically impossible to shoot the man skydiving and would cost far too much. So Sony have employed another company that sell images and bought an image of a man skydiving and then the graphic designers would have superimposed the image of a hand holding the product. This gives the image of the man actually being recorded while skydiving. In the Sony advertisement the image on the LCD screen of the product is a big close up of the skydiver. This type of camera angle was used to create an intimate relationship with the target audience, also it creates an image of an in your face and raw, full on lifestyle. Outside of the image of the mans face it is a long shot because you can see the skydivers whole body, however apart from the skydiver and the other persons hand, which is a close up, there is a lot of white space, in this example the sky. The person holding the camcorder is in full focus but the rest of the advertisement is slightly blurred, this makes the product stand out. There are two slogans Shoot it, Send it, Pull Ripcord which is a three part list and an imperative and go create, which is an imperative. The first slogan is solely for the camcorder and is positioned in the top left which is the first thing you would look at, secondly the universal Sony slogan in the bottom right, the last thing you would look at. The slogans are in very understated fonts very similar to Arial, Times New Roman or Tahoma; this plays down the slogans and putting emphasis on the skydiver. In the Samsung television advertisement we find that the camera angle is a long shot of the businessman and the beach, this adds to the impression of ease a complete lack of cares in the world this product could create. The only clear and crisp part of the advertisement is the image of the product: the flat screen television, this helps to promote the product as you look at the advertisement. The product slogan mix business with pleasure is positioned in the top right but is in a larger font than the Sony advertisement so that it occupies a much larger area of the advertisement. It is in a very rounded font similar to Square 721 Cn BT to add to the relaxed feel of the advertisement. Mix business with pleasure is a play on words and a two part contrast. Also in the Samsung Electronics advertisement there is the universal Samsung slogan: Samsung Digitall, everyones invited this is a two part contrast and an imperative. This advertisement is not as interestingly arranged and the universal Samsung Electronics slogan is not linked in with the product whereas the Sony advertisement has a series of circles showing what the product can do and in the final circle is the slogan. Because we in class only had black and white photocopies of the advertisements I cannot comment on the use of colour. In the Sony advertisement the whole feel of the image is one of a fast paced and action packed lifestyle, this however is in complete contrast with the Samsung television advertisement which is laid back and relaxed. The use of connecting the product to a certain type of lifestyle is used in almost all display advertisements and changes the passer bys perception of the product and company. Peter Atkin Sunday 31st March 2002 A Comparison of Two Types of Display Advertisements.

Wednesday, January 22, 2020

Beethoven, Bach And Bartok: Comparisons Essay -- essays research paper

Barouque Composers Still Being Played Frequently Monteverdi Lully Corelli Pachelbel Scarlatti Purcell Couperin Albinoni Vivaldi Telemann Rameau Bach Handel Gluck Baroque and Classical Orchestras – Differences <td width="50%">Baroque OrchestrasClassical OrchestrasString section and basso continuo central to the orchestra. Other instruments are occasional additions.Standard group of four sections: strings, woodwinds, brass and percussion. Different instruments treated individually.Fairly small; generally 10- 40 players.Larger than baroque; great variation to the numbers of players.Flexible use of timbres, e.g. Timpani and trumpets used generally just for festive music.Standardised sections. Most sections used regularly.Tone colour is distinctly secondary to other musical elements.Greater variety of tone colour and more rapid changes of colour. Timbre is unimportant and therefore a piece written for harpsichord could easily be rearranged for a string section.Each section of the classical orchestra has a special role. And each instrument is used distinctively.Wind instruments mainly used as solo instruments or as part of the basso continuo.The wind section had become a separat e unit capable of contrast and distinct colour.The harpsichord generally plays an ostinato under the orchestra. Piano not invented.The piano introduces a third colour-tone to be contrasted with the orchestra Baroque and Classical Concerto Form– Differences <td width="50%">Baroque Concerto FormClassical Concerto Form Concerto grosso (use of string orchestra set against a number of solo instruments) is the most popular concerto form of this period. Other forms include The ripieno concerto and the solo concerto.Symphony form develops from baroque concerto forms and becomes the new form. Shorter movements than classical form.Concerto longer than baroque from. Fairly strict structure and prerequisites, e.g. Traditional ritornello form, virtuostic displays etc.More freedom and experimentation with traditional form. First movement has solo passages extending into long sections; alternated between four or five ritornello sections. First movement constructed in a variant of ritornello form with a double exposition. Violin is preferred concerto solo instrument although the harpsichord becomes more and more popular throughout the century.The newly prominent piano tak... ...and Bart&oacute;k used instruments for solo passages that had not been used again. All demanded high performance levels from their orchestra. Both Mozart and Bart&oacute;k wrote string quartets. All had great influence on later composers, Mozart on Beethoven, Bart&oacute;k on Copeland and Bach on everyone including his twenty or so children&#61514; All were leaders in their own eras. All died tragically, all succumbing to illness. Bibliography TitleAuthor/ EditorPublisherDate James Galways’ Music in TimeWilliam MannMichael Beazley Publishers1982 The Concise Oxford History of MusicGerald AbrahamOxford University Press1979 Music in Western CivilizationPaul Henry LangW. W. Norton and Company1941 The Ultimate Encyclopaedia of Classical MusicRobert AinsleyCarlton Books Limited1995 The Cambridge Music GuideStanley SadieCambridge University Press1985 School text: Western European Orchestral MusicMary AllenHamilton Girls’ High School1999 History of MusicRoy BennettCambridge University Press1982 Classical Music for DummiesDavid PogueIDG Books Worldwide,Inc1997 Assignment Completed By: Wolff, &copy; June 2000 A: Yr 12 Musical Knowledge Research Assignment 24/05/00/Joan

Tuesday, January 14, 2020

Computers the Good and the Bad

Computers Hold So Much Information; Sometimes Causing More Harm Than Good After reading a few short stories and conducting research on the subjects, I have found some interesting facts about how the computer has changed people’s lives. Computers have become the basis on which our society now depends; they are the key to communication, business, and success for many. Problems can arise however and privacy can be a major issue especially when it comes to certain websites such as MySpace and Facebook.Some people feel they have been violated of their rights and this is when the computer can become your worst enemy, not to mention how the computer has changed people’s ways of thinking and dealing with everyday tasks. â€Å"If it is a public forum that is accessible to others, then presumably the police are welcome to participate, as they would be welcome to enter a shopping mall or something like that†(Rotenberg). There are millions of users on websites such as Facebo ok and MySpace, these people are posting pictures, comments, and even communicating with friends and family.What many don’t realize, is that they are posting it for everyone to see. There have been incidents where the law has been involved in using these websites to catch criminals or even people who have been accused of a crime. â€Å"MySpace has encouraged it’s users to be aware that what they post on their profile is available for the public to see† (Mathew Grossman). MySpace and even Facebook have made it very clear that its users be aware of the risks they are taking by posting any personal information. They have settings which can be used to block certain users or to make your profile private.That way you can control who you want to see your page and interact with. The law has become involved in catching criminals or people involved in criminal acts by searching public profiles. They can read posts and even see pictures that an individual has posted, makin g it easier to get the persons personal information. They can get names and locations from the profile just by searching the page. And some are not aware that they are being searched this way. There have been issues with employers and their employees when it comes to the postings that are taking place for the public to see.Employers need to be aware of potential liability for employee’s publication of private information on Facebook and MySpace. For example a woman was convicted of cheating on her husband and accused of contracting an STD, her MySpace profile revealing these comments by others who claim it being true and stating it for everyone to see even other employees in her workplace. Working in the medical field where other employees were capable of retrieving her medical records she was now being tormented at work. The woman claimed invasion of privacy and took the case to court.The court suggested that since MySpace is public and considered a social network they canno t hold her employer liable for any accusations being brought against her by the employees on her profile. The MySpace page she claimed was made against her will and that her coworkers were to blame. This being questionable and not having proof as to who had actually posted it, nothing could be done. â€Å"Machines are being designed to serve explicitly as companions, pets, and tutors† (p 553, Turkle). Machines meaning computers are not only needed but we rely on them to do everyday tasks, we even depend on them to curve our boredom. At every step we need to ask, as educators and citizens, whether current technology is leading us in directions that serve our human purposes† (p 554, Turkle). Computers are used today to conduct work for businesses, pay our bills, communicate with others, even to play games and learn. Have they caused us to forget who we really? We spend hours upon hours on the computer and we sometimes can get so lost in the machine. For example, Susan a n euroscientist questions, of whether and how our current use of computers is changing the way our brains work.Susan finds that the visual stimuli we get from computers is so different from what is available in previous generations that certain areas of our brain may be affected in ways that can change personality and behavior. Few argue that when they turn from a computer back to a textbook they notice their concentration is lacking causing them some trouble to stay focused. The real problem caused by computer use is that we as human beings do not need to work as hard because the computer can do it for you, and the information is right there.This can be a problem especially for our youth, they will not have to do what it takes to use their brains and they will not have the thinking power or level of concentration we adults once needed. They will depend on the computer and computer only, to get things done. The Writers of these articles and short stories are showing their concern for the negative side of computers. They explain how people are being affected in certain situations due to issues of the computer and how their lives have been negatively affected. Each writer gave valid points and stated facts on the subjects when it came to using a computer.They explained the situations of each subject and the outcome of the issues being discussed. They supported the cases of how an individual can become a victim of false accusations on a profile and then being harassed by employees whom became involved in the woman’s personal life via MySpace or Facebook, and how the computer can damage our past ways of thinking and concentrating thus making it a lot harder to focus on everyday tasks that involve logical thinking. The writers clearly showed their concern and found existing facts on why a computer can and will affect people’s lives. The writers show that a computer must be used responsibly or there will be consequences.Works Cited 1. Alex Koppelman, MyS pace or Ourspace? (p546-557) ;The Bedford Guide to College Writers(X. J. Kennedy, Dorothy M. Kennedy, Marcia F. Muth) 2. Sherry Turkle, How Computers Change The Way We Think? (p552-558) ;The Bedford Guide to College Writers. (X. J. Kennedy, Dorothy M. Kennedy, Marcia F. Muth) 3. www. fredlaw. com , (1995-2010 Fredrikson & Byron P. A. ) 4. www. bbc. co. uk , (BBC News) ; Changing The Way We Think. (Susan Greenfield)

Monday, January 6, 2020

Americans Are Expecting More From Everything, Whether It

Americans are expecting more from everything, whether it be materialistic items or more consumable items. With this demand, we are seeing the average dinner plate has increased in size from a ten-inch dinner plate to a twelve-inch dinner plate. Americans are filling their plates in addition to having been raised with the basic fallacy that they need to clear their plates and finish even when they are feeling full. When in reality what they need to do is, choose to eat a balanced meal and not indulge in too many calories. The current trend in America for food is that it be quick as well as simple when these items are high in calories as well as low in nutritionally sufficient ingredients. Obesity is not only an individual issue this is†¦show more content†¦It not only breaks down just caloric intake that is required, but it also states the amount of fruits, vegetables, grains, proteins and dairy. Not only does it state what you should consume, but it also states what limit t o keep certain things under like sodium, added sugar and saturated fats. If more Americans used this free service, in place by the government, then they would be less likely to overeat or be confused on what to eat or how to eat it. One of the problems with obesity is that it can lead to a binge eating disorder. Many obese people will feel shame with binge eating and less likely to seek help. Although with the right support system, they can receive the help that they need. Binge eaters should seek cognitive therapy to help resolve the base of the problem to resolve the obesity issue (Hobson, 2009). It is well-known that food provides emotional comfort. When a person is bored, lonely or sad they can occasionally seek the emotional comfort of food. It could be a snack in as little as an hour after dinner; this is not eating food to fulfill you, but to make you emotionally full (Taub-Dix, 2012). To avoid this type of situation, water should be drank along with the postponement of your snack for 20 minutes; if it is not an actual need for food the craving should pass (Taub-Dix, 2012). For a long time, many grocery stores handed out cookies in the bakeryShow MoreRelatedEconomic Justice Of All Is A Pastoral Message1224 Words   |  5 PagesEconomic Justice of All is a pastoral message that calls upon believers in Christ to use the Gospel to strengthen and improve the economy. It asks us to â€Å"measure†¦not only by what it produces, but also by how it touches human life and whether it protects or undermines the dignity of the human person† (EJA, vi). Throughout this reading, the authors are making the point that every economic decision has human consequences and moral content; they affect our communities, families, and land. â€Å"This letterRead MoreBiography Of Edmund S. Morgan1431 Words   |  6 PagesYale University. 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